Detonante is a model of cultural transformation that generates social, economic, and environmental impact through a platform of opportunities that connects agents of change and produces concrete changes.
The Detonante campaign and manual emerges with the purpose of compiling, restructuring, and generating a memorable, efficient, and powerful communication strategy. To achieve this, a concept and graphic proposal were created, both emerging from strategic connections that build relationships. These relationships enhance and enable social, environmental, and economic changes.
Detonante makes your mind dance and your thoughts move.