La Impostora
2020
Rebranding
Creation of graphic universe
Language
This project was born from the desire to evolve the classic Italian or North American pizza recipe, along with its traditional presentation in the market. We seek to redefine the way of eating pizza, reinterpreting Latin American culture through product and communication, and giving recognition to local cuisine and the Latino identity.
This brand’s identity is inspired by colors, music, and Latin American aesthetics in general, without falling into a cliché. We used minimalist shapes and developed a language that appropriates the music of the region.
Iconic flavor, Latino identity
Patterns, geometric figures, fonts and compositions inspired by popular culture, from a minimalist point of design.
Bad times call for good pizza
