Art direction and photography
Randys is an uncomplicated and laid back brand that offers burgers and steaks under the concept of satisfaction, pleasure, and indulgence. It is a brand that has no shame in speaking its mind and always does so with a fresh and relaxed attitude, inviting its users to sin with everything you’ve got.
The content shared on social media aims to share the brand’s products through close-ups in a provocative way, making Randys fresh and indulgent attitude known in a way that differentiates them in the market. This content also takes advantage of its reach to speak to different audience segments and maintain a balance between commercial content and aspirational content.
Sin with everything you’ve got