Randy´s
2019
Art direction and photography
Brand Communications
Randys is an uncomplicated and laid back brand that offers burgers and steaks under the concept of satisfaction, pleasure, and indulgence. It is a brand that has no shame in speaking its mind and always does so with a fresh and relaxed attitude, inviting its users to sin with everything you’ve got.
Dripping down to your elbows
The content shared on social media aims to share the brand’s products through close-ups in a provocative way, making Randys fresh and indulgent attitude known in a way that differentiates them in the market. This content also takes advantage of its reach to speak to different audience segments and maintain a balance between commercial content and aspirational content.
Sin with everything you’ve got
