RARA
2021
Art direction
Production and photography
Rara is a Colombian clothing brand dedicated to young, adult, rare and unique women; inspiring them to be closer to their best version.
Through photography, we aim to capture the unique essence of Rara. We want women to feel identified and empowered when wearing one of the brand’s garments.
A project created with our heads in the clouds.
This is why we focused on capturing the garments in a minimalist space with two models who represent the brand’s personality and create dynamism through their interactions and poses.
Unique duality
