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SEGWAY COLOMBIA
Art direction and photography
Segway is an electric scooter brand that revolutionizes mobility in Colombia and around the world.
Cool people move on scooters.
For these photographs, we aim to visually capture the brand’s personality; a cool yet simple and responsible form of mobilization.
The session consisted of two parts: product photo and the everyday use of a scooter. We wanted to show the product within the contexts and spaces we encounter everyday, showing how it facilitates movement in the city. Every moment spent with Segway is special and unique.
Contemporary and conscious transportation.
