BLOOM CUP COLOMBIA
2020
Art direction
Photography
Production
Bloom is a brand whose purpose is to educate and transform through female empowerment. It is a source of power for the female community that strives to build an audience who identifies with their values and wishes to recognize, understand and value the female body.
Bloom, the cup of the future.
Through photography, we aim to highlight the value of empowered and inspiring women, by representing their inner strength through images that encourage women to explore and feel proud of their bodies and of who they are.
By understanding that women are the definition of strength, these photos have the objective of projecting the naturalness of women’s bodies and their ways of being, showing things as they are, without fear, without concealment, without grief, and without disgust as Bloom affirms with determination.
Changing the world, one cup at a time.
