Mono
2022
Rebranding
Graphic Universe
Banks are no longer for guys with ties… They are for startups and young people with fresh, innovative ideas and the desire to change the world. We created Mono's identity to be disruptive and to draw the attention of people who are still in the caves of the traditional, monotonous and stuffy. We use irreverent colours, provocative language and appropriate the monkey through collage to represent the missing link between traditional banking and the current needs of startups.
The Monkey's tail
From the logo, the O being an abstraction of the monkey's tail, in the movement section to generate dynamism, a valuable resource is born that graphically feeds the brand, maintains a constant presence and eliminates flat backgrounds to convert them into part of the general graphics that composes Mono.
Do it right, do it Mono.
